PRESS RELEASE: 12 FEB 2019

The Takealot Tour of Good Hope road race will throw its weight behind the Olive Children’s Foundation this year, using its status to raise awareness of young children who suffer from rare and life-threatening diseases.

South Africa’s premier road cycling tour takes place in the Cape Winelands from March 4 to 8 and ASG Events chief executive Erick Oosthuizen said supporting a charity was a key element of the whole operation.

The event has received UCI status for the first time this year and this has resulted in a rise in interest from cyclists, both locally and abroad.

“Since its founding in 2006, ASG Sport Solutions has been as passionate about development and making a significant difference to the community as it is about cycling,” said Oosthuizen. “Known for bringing innovative, sometimes rare, brands to consumers, this makes the partnership with the Olive Children’s Foundation (OCF) a perfect fit as it was established to bring relief to families of children with rare conditions.”

The Olive Children’s Foundation is extremely proud to be involved with the Tour of Good Hope. The connection to the professional cycling industry and endurance racing through ASG, has sparked an interesting relationship with the local cycling community resulting in a wonderful response and commitment to the OCF.

On entering the TOGH, riders will have the opportunity to make a donation to the foundation and be exposed to the charity, which was launched last year. They will also be able to buy the specialised limited edition ASG cycling gear branded with OCF logos. At the end of the tour, there will be blood donation stations for supporters and riders to register and even donate blood if they are up to it. Apart from blood donations, financial donations and the various other ways to get involved, pure awareness about the OCF is crucial so that more children with rare diseases can be diagnosed and supported.

IF YOU WOULD LIKE TO BECOME A REGULAR BLOOD DONOR CLICK HERE TO FIND OUT MORE. If you are not able to donate blood, there are many other ways that you can support the Olive Children’s Foundation, click here to get involved.